Considering the current bear market narrative, a lot of people are now targeting bounties and airdrops, which most of the time requires using testnets. (Aside from regular testnets usage from regular Devs/ Early Users). For the vast majority of testnets, ETH (goerly) tokens are required by users. The supply part of Testnet tokens is far outweighted by the demand side, and there are only very few actors providing faucets that thus share the demand. (Many faucets have a 24 hour cooldown on top of that.)
Providing a faucet and working on the SEO could be beneficial for Pokt Network, as it would be an additional way of bringing new crypto users to the Pokt Ecosystem. There could be many ways to increase brand awareness thanks to this faucet, by letting people know about Pokt Network, by creating direct one-click shortlinks to add Testnets using the Pokt RPCs, incentivizing user engagement with POKT by increasing the number of tokens received from the faucet by a given user.
The faucet could be prioritizing ETH (goerly) Testnet tokens, as it probably is what is the most required token after the Merge, but could also offer other test tokens for other popular testnets such as Polygon Mumbai, BSC Testnets, or any other. The accent should be put on the one(s) generating the most demand.
In this starting/competitive WEB3 infra environment, I think any additional tool provided by Pokt to match an existing unfulfilled demand could be beneficial as part of brand awareness development.